Haier Signs Four Year Global Partnership with UEFA Champions League

Global home appliance giant Haier will become an official Global Partner of the UEFA Champions League from the 2027/28 season, strengthening the increasingly important commercial relationship between international brands, technology and elite European football.

Touché celebrates the SUKMA journey

We are extremely proud of the achievements of our fencers. Not just those who win medals. They are all on their own journey, that means each and every one of them have developed their own style and flare. For some this was their first for others because of age it will be their last SUKMA. No two fencers are the same. That is the beauty of coaching a diverse group of fencers.

Selangor Fencing thanks corporate partners after SUKMA gold rush

Corporate support has helped Selangor athletes compete at their best at SUKMA Selangor 2026, with the state’s fencing team delivering two men’s foil gold medals (both individual and team) as Selangor strengthened its position as the dominant sporting force across the Malaysia Games (SUKMA).

Asia's marathon boom turns races into cross border run-cations

Thai travellers are increasingly turning marathon weekends into international holidays, with Agoda data showing sharp increases in accommodation searches for major races in Seoul, Japan and Bangkok and signalling a wider shift towards sports and wellness driven travel across Asia.

Malaysia Global Business Forum launches Sports Diplomacy Series with Malaysia–Türkiye Round

Against this backdrop, organisers believe that stronger business relationships, people to people engagement and sports diplomacy can play an increasingly important role in building trust, resilience and long term cooperation.

The Laguna Bali serves up tennis, padel and pickleball with Trinity Courts

The Laguna, a Luxury Collection Resort & Spa, Nusa Dua, has expanded its sporting and wellness offering with the launch of Trinity Courts, bringing tennis, padel and pickleball together in a premium beachfront setting as demand for racquet sports continues to grow.

Malaysia celebrates historic breakthrough as APP Asia Penang Open crowns new pickleball stars

Malaysia celebrated a breakthrough performance at the Leapmotor APP Asia Penang Open 2026 as Aiman Hamdan became the country's first professional medallist, while Dutch star Roos Van Reek made history with a rare Triple Crown.

International Elite Field Set for 2026 Dili International Marathon

Elite runners from across ASEAN+, Australian Defence Force personnel and regional digital influencers will line up alongside Timorese athletes at the 2026 Dili International Marathon as Timor-Leste strengthens the event's international profile ahead of its ASEAN Chairmanship ambitions.

Jackson Wang returns to his sporting roots as FIE names Global Ambassador ahead of LA28

Global music icon and former Hong Kong fencing prodigy Jackson Wang has come full circle, becoming the first ever Global Ambassador for the International Fencing Federation as the sport looks to inspire a new generation of athletes and fans worldwide.

Louis Saha inspires next generation as 300 young footballers train at elite youth camp

More than 300 children took part in an elite football development camp led by former Manchester United and France striker Louis Saha, highlighting the growing role of international coaching exchanges in nurturing young talent and using sport to build confidence, cultural understanding and life skills.

Hyatt Regency Danang serves up winning formula for sports tourism

Hyatt Regency Danang Resort and Spa is expanding its sports offering with new pickleball, padel and tennis courts alongside a nine hole mini golf course, capitalising on the growing demand for active family holidays and sports tourism across Asia.

CSTS, Connexus set World Cup hospitality sales record in Greater China

CSTS Enterprises and its subsidiary Connexus Travel have set a new benchmark in sports hospitality after recording the highest official FIFA World Cup hospitality sales ever achieved in Greater China, highlighting the region's growing appetite for premium sports tourism and corporate entertainment.

Weight Is More Than Just Numbers: How Amir Daniel’s Nutrition Team Supports His Judo Ambitions

After years of battling brutal weight cuts, Malaysian judoka Amir Daniel has found a winning formula. With the guidance of nutritionist Ms Loo and the national nutrition team, his move to the under 81kg category has delivered improved health, renewed confidence and a SEA Games gold medal, with the Glasgow 2026 Commonwealth Games now firmly in his sights.

Hong Kong welcomes the world's fencing elite for historic World Championships

Hong Kong is set to make sporting history as it hosts the Fencing World Championships for the first time from July 22 to 30, welcoming more than 1,000 athletes from over 100 countries and regions. The event marks another milestone in the city's emergence as one of Asia's premier fencing powers and a leading destination for major international sporting events.

Coca-Cola turns Chinese football fans into co-creators with FIFA World Cup campaign

Coca-Cola has reimagined sports marketing in China by transforming fans from passive spectators into active participants during the FIFA World Cup 2026. The campaign blended digital engagement, artificial intelligence, user generated content and large scale fan experiences, offering a blueprint for how global brands are adapting to local markets even when the national team is absent from the tournament.

From Tokyo Offices to Southeast Asia: How Japanese Healing Supports Desk Workers

Sports Performance and Recovery: Why Athletes Use Chiropractic and Dry Needling

New Year’s Weight Loss Resolutions in Malaysia: Train Better by Managing Pain and Recovery

Sport Performance Boost: How Athletes Benefit from Regular Stretching

Selangor's Saif Nordin chooses Taiwan as international training base ahead of SUKMA

Renowned for its international coaching, competitive training environment and affordability, Taiwan's Starry Fencing Club and SFC International Camp have become a preferred destination for fencers of every level, attracting athletes from across Asia seeking quality preparation without the high costs of traditional European training bases.

Zelus launches home tactical fitness programme for off duty law enforcement officers

Fitness equipment brand Zelus has launched a new home training initiative designed specifically for off duty law enforcement officers, reflecting the growing demand for mission focused strength and conditioning programmes that can be completed outside traditional gym environments.

Celebrity pickleball showcase to raise funds for youth programmes in Ohio

Professional athletes, entertainers and community leaders will take to the pickleball court this September as the Jovante Woods Foundation hosts a celebrity showcase in Ohio, combining one of America's fastest-growing sports with fundraising efforts to support youth development initiatives.

Saif Nordin extends winning streak with Gold at 4th MFF International Minime

Malaysian fencing prodigy Saif Nordin delivered another exceptional performance at the 4th MFF International Malaysian Minime, capping off an impressive month with a gold medal in the U17

Road to SUKMA: The nutrition blueprint for Malaysia’s youth athletes

Behind every record-breaking performance at SUKMA, Malaysia’s premier national multi-sport event, is a meticulously crafted strategy. Leading this charge for the high-flying Penang contingent is Ms. Loo Lean Hiong, a high-performance sports nutritionist and Sports Performance Consultant for the Penang State Sports Council (MSNPP).